2020 Series/Volume


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Uploaded October 28, 2020
Updated November 1, 2020


AD PICKS OF THE MONTH


 

 

diskurso.com's

October 2020 Video Ads of the Month

 

 


 

 

1

Root Insurance's "Bubba Wallace: Progress Needs No Apology" public interest ad created with Tool of North America. [Video uploaded by Root Insurance, 23 October 2020]

 

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2

Hormel's "Breathable Bacon" project and direct marketing ad created with BBDO, USA. Hormel's and BBDO's press release explains: "As Americans continue to debate the effectiveness of facemasks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL® BLACK LABEL® Bacon to introduce HORMEL™ BLACK LABEL™ Breathable Bacon. Not just another facemask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it." [Video uploaded by Hormel Foods, 14 October 2020]


Jack in the Box's "The Chicken Scented Face Mask" project and content marketing ad created with David & Goliath, USA. [Video uploaded by Mac Mullen, 20 October 2020]

 

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3

Children's Healthcare of Atlanta's 60-second "Nicknames" ad created by Chemistry, USA. [Video uploaded by Children's Healthcare of Atlanta, 5 October 2020]

 

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4

Liberty Mutual's "Video Game" and "Unique Business" ads created by Goodby, Silverstein & Partners, USA. [Videos uploaded by Liberty Mutual, 1 and 6 October 2020]

 

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5



Six from Google Nest's #HalloweenAtHome content marketing ad series created by Swift, USA. [Uploaded by Made by Google, 23-28 October 2020]

 

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6

Amazon Alexa's "Ironing" and "Opera" ads created by Droga5 UK. [Uploaded by adworld, 28 October 2020]

 

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7

RepresentUS's "Kim" and "Vladimir" ads made by Mischief, USA. [Uploaded by RepresentUS, 29 September 2020]

 

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8

Volvo's "A Million More" ad created by Forsman & Bodenfors, Sweden. [Uploaded by Volvo Cars, 14 October 2020]

 

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9

Two from Etsy's Gift like you mean it video ad series created by 72andSunny, USA. [Uploaded by Etsy, 28 and 29 October 2020]

 

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10



Three videos from UP Express' Safety Never Stops tv ad series created by BBDO Canada. [Uploaded by Union Pearson Express, 7 October 2020]

 

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11

Rock the Vote's "Build the Vote" project and ad created with Sid Lee. Rock the Vote explains: "Rock the Vote, the non-partisan, non-profit who for 30 years has been building the political power of young people, announced a new initiative, Build the Vote, which will see the organization dive into the world of Minecraft for the first time to engage both young first-time voters and future voters on the election process. On October 26th, Rock The Vote opened voting houses in Minecraft to allow young Americans to learn how to vote and experience voting for the first time. The players don’t vote for the candidates but on 10 of the most important issues driving the current political conversation. / Until October 30th, the Minecraft world will simulate many of the same steps voters in real life go through, from registering to casting a ballot. The organization partnered with creative ally Sid Lee to develop this experience, which is all part of Rock the Vote’s continued effort to reach and educate young Americans on the voting process and the importance of being an active participant in our democracy. / Going into an environment, like Minecraft, where so many young Americans are, provides an ideal opportunity for Rock the Vote to allow those under 18 to experience the process of voting and to remind those who can vote for the first time how to cast their ballot leading up to Election Day. / To reach as many future voters as possible, the Build the Vote voting house is available to players on the Build the Vote server but also on other popular Minecraft servers among the younger generations." [Video uploaded by rockthevote, 21 October 2020]

 

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12

BeeLoved's BeeLoved Art design/art project and video ad for the project created by Hop-Hop Illustrations, Warsaw. [Video uploaded by Akan Beyin, 23 October 2020]

 

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13

WorkSafe New Zealand's 90-second "You can sense it. You can stop it." video ad created by FCB New Zealand. [Video uploaded by WorkSafe New Zealand, 25 October 2020]

 

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14

One Medical's "You're Freaking Us Out" ad created for the Halloween season by Goodby, Silverstein & Partners, USA. [Video uploaded by One Medical, 29 October 2020]

 

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15

Lilly Singh's "Make a Clean Break" digital marketing video for LightLife. [Uploaded by Lightlife, 26 October 2020]

 

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16

Fifth Third Bank's "BuyNow Blocker" project and video ad created by Pereira O'Dell, USA. [Uploaded by AdPulp, 20 October 2020]

 

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17

Uber Eats and Burger King Chile's "The Referendum Whopper" promo and direct ad created by Wolf BCPP, Chile. Wolf BCPP's press release states: "This Sunday [October 25], Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the '80s. / Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable. / In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls."

 

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18

"Gabriel's Voice," one of the ads from Reel Start's Give New Voices a Voice video ad series created by FUSE, Canada. [Video uploaded by Reel Start, 13 October 2020]

 

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19

Ubisoft Watch Dogs' "Watch Dogs Legion: Co-Op 101 Classroom" content marketing ad created by Funworks, USA. The ad features actors Jon Glaser and Beth Dover. [Video uploaded by Ubisoft North America, 22 October 2020]

 

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20



Three from CAA's It only takes a second to be distracted public interest video ad series created by One Twenty Three West, Canada. [Uploaded by CAA Niagara, 13 October 2020]

 

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21

Zulily's "Dear Mrs. Claus" ad created by BSSP, USA. [Uploaded by Zulily, 25 October 2020]

 

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22

Me Too Movement's "Me Too. Act Too." project and public interest digital ad created with Foote, Cone & Belding Canada. Acttoo.metoomvmt.org described the project thus: "On the heels of the 3-year anniversary of the #MeToo viral movement, FCB/SIX worked with #metoo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence. / It’s the first time blockchain has been used to drive activism and will be the centerpiece for the movement to launch the next stage of its evolution. The interactive platform is being promoted via paid media, a social influencers program featuring activists such as Alyssa Milano, and digital billboards in Times Square." [Video uploaded by Me Too Movement, 16 October 2020]

 

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23

Movistar's "Unforgettable Lights" experiential project and its marketing ad created by VLMY&R Chile

 

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24

McDonald's' "The Gift" ad created by Leo Burnett UK. [Video uploaded by McDonald's UK, 15 October 2020]

 

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25

Apple iPhone's self-created "iPhone 12 Pro - Make Movies Like the Movies" ad. [Video uploaded by Apple, 27 October 2020]

 

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26

A video showing XFINITY's "The Fabric of America" digital project created with GALLEGOS United, USA. The press release by GALLEGOS United and XFINITY wrote: "In these hard times, we turned to the resilient and optimistic spirit of Hispanic Americans for inspiration, creating The Fabric of America. A tribute to the diverse voices who are helping move this country forward. Taking the most eternal symbol of the United States, the American flag, we developed a living breathing virtual experience where all Americans are invited to record and share their voice, their gratitude, and their wish for the future. Every voice becomes a digital thread which symbolically becomes the beautiful diversity that is the tapestry of our nation."

 

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27

American ad agency Humanaut's video ad for their Humanaut Brand Roast integrated self-promo campaign. The agency's press release explains: "Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which Founder/Chief Creative Director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts. / 'An authentic brand is one that doesn’t take itself too seriously,' Littlejohn notes. As he begins his plea to brand managers, he then tells how Humanaut is bringing honesty to a whole new level. 'The comedy roast once reserved for celebrities is now available for your brand.' / But it is no joke—it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the COVID-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000." [Video uploaded by Humanaut, 20 October 2020]

 

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28

Jake's House's "ASD - I Got You Babe" video for its ASD Band integrated public interest campaign produced with Edelman, Canada. Jake's House's and Edelman's press release states: "Given autism can be a very isolating condition, we decided to use the universal power of music to bring the community together. We formed a band and named it ASD (for autism spectrum disorder) and it features five very talented performers all on the autism spectrum. In honour of Canadian Autism Awareness Month, the band recorded cover versions of classic pop songs ('I Got You Babe', 'Stitches' and 'Ain’t No Mountain High Enough') at famed Metalworks Studios with the songs being released throughout October on all music streaming platforms (Spotify, Apple Music, etc.). / To celebrate the release of 'I Got You Babe', we created a music video. To make the experience as inclusionary as possible, we invited individuals on the spectrum from around the world to perform along to the songs and we received submissions from 11 different countries. Everyone featured in the video were made official members of the band. We also launched a merch site, featuring the band’s logo which was co-created by a non-verbal autistic graphic designer from the U.K." [Video uploaded by JakesHouseCharity, 6 October 2020]

 

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29

Stand By Your Mail's "A Postal Service Creed for 2020" public interest digital ad created by Ogilvy, USA. Stand By Your Mail's press release explains: "Stand By Your Mail, a grassroots initiative to help save the U.S. Post Office (USPS), and Ogilvy, have launched a new video to recognize the critical importance of the USPS during a time when politicians are attempting to privatize it. The powerful piece takes inspiration from the iconic Post Office Creed ("Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds') and re-imagines it to reflect the issues the institution is currently facing – from new budget threats and a pandemic to the politicizing of the Postal Service during an election year. The voices of different Americans, representing the nation as a whole, provide voiceover of the different obstacles facing the USPS, illustrating how omnipresent the challenges have become for those working to deliver America’s mail. The bottom line: nothing can or should stop the mail, especially not today." [Video uploaded by Stand By Your Mail, 22 October 2020]

 

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30

Michael Hill's "It truly is the thought that counts" ad created by CHE Proximity, Australia. [Video uploaded by Michael Hill, 16 October 2020]

 

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31

The video ad for Pernod Ricard's #EngageResponsibly integrated public interest campaign created by Weber Shandwick, USA

 

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32

Balenciaga's self-created "Summer 21 Pre-Collection" content marketing ad. [Video uploaded by Balenciaga, 5 October 2020]

 

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33

Operation Smile's "A Road to a Smile" public interest ad created by BBDO Thailand. [Video uploaded by Branding in Asia, 23 October 2020]

 

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34

Marko Pavčnik and SPAR Slovenia's "Project 68 kg." The video ad for the project was created by DDB Slovenia. According to the agency's press release, renowned "Slovenian chef Marko Pavčnik collaborated with Spar Slovenia, a grocery store chain, to create a unique experiment published on The World Food Day. It was based on a national research done that showed that an average Slovenian wastes as much as 68 kg of food per year. The goal of the experiment was to put this staggering number into perspective by showing how many meals such a large amount of food can produce."

 

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35

Deutsche Welle’s "Insomnia" ad created with Nylon Film, Germany. [Video uploaded by Ads of Brands, 29 October 2020]

 

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36

Häagen-Dazs’ "Trojan Peas" promo and ad created by Thinkerbell, Australia. [Uploaded by Haagen Dazs Australia, 1 October 2020]

 

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37

The Salvation Army's Angel Tree Program and its "Invisible Help" video ad created by Wunderman Thompson Portugal. The program's press release states: "Every Christmas there are children who do not receive gifts because their families are struggling financially and cannot afford the expense. The Salvation Army’s Angel Tree Program (tries) to ensure that these children have a wonderful holiday season with their families. / The Salvation Army (matches) group and individual sponsors (with) local children in need. Sponsors simply register and then Salvation Army (sends) them a wishlist (from) their specific 'Angels'. / The gifts kids receive came from those anonymous people or organizations. The process is built to maintain (parents’) dignity and let them give a gift directly to their children. Those gifts are often the only ones (those children will) receive on Christmas." [Video uploaded by Christmas Angels, 30 September 2020]

 

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38

Partnership For A Trump-Free America's "Make America Decent Again" ad created with Nigel & Co., USA. [Video uploaded by Partnership For A Trump-free America, 15 October 2020]

 

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39

TV 2 Denmark's self-created "Zombie" and "Blaffer (The Hitcher, or The Weather Man)" ads for the Halloween season. The hitcher in the second video ad is TV 2's weather man Peter Tanev. [Videos uploaded by TV 2 Danmark, 20 October 2020]

 

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40

Laithwaite's Wine's "Get that wine cellar feeling" video ad created by Rapp, UK. [Video uploaded by Laithwaite's Wine, 22 October 2020]

 

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41

James Joyce Gin's self-created "The Celebration" ad for the Halloween season. James Joyce Gins explains: "For James Joyce fans, the ad is filled with subtle nods to the author’s works, something the brand itself also carries throughout its award-winning product and packaging design. The hints of Aegean blue in the room are a nod to the first edition dust cover of ‘Ulysses’ (and the brand’s packaging from which also draws on this inspiration). The building itself is based on the one inhabited by Joyce’s great aunts which was also the setting for ‘The Dead’. The oranges dotted about the room are a nod to those eaten at the meal in ‘The Dead’ as well as the orange and clove botanicals in the gin. The cast itself even has nods to the work, with actor Philem Drew narrating the voiceover. Known for My Left Foot (1989), King Arthur (2004) and The Commitments (1991), Philem is the son of the Irish folk singer Ronnie Drew, one of the founders of Irish folk band The Dubliners." [Video uploaded by Ads of Brands, 1 November 2020]

 

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42

Burger King Colombia's "Crowns and Tiaras" video ad created for International Coming Out Day (October 11) by Fantástica. The words near the end of the video translate to: "QUEERS, HERE THERE ARE NOT ONLY KINGS / NOW WE NOT ONLY HAVE CROWNS, / WE ALSO HAVE TIARAS / CELEBRATE YOUR CHOICE ON OCTOBER 11". Fantástica's press release explains that "Within the framework of the international day to come out of the closet, Burger King Colombia - led by the independent agency Fantástica - invited its users to be whatever they want to be, adding to their traditional king crown, a tiara for queens. / October 11 is the international day of coming out of the closet, a date that means a lot in the fight for the rights of the LGBTI community, since the most basic form of activism is to live sexuality openly before family, friends and the world in general. / In this context, Burger King Colombia and Fantástica created a campaign that adds to the popular king's crown, a tiara for queens, under the premise: At Burger King you can be who you want to be. / 'In Colombia it is still not easy to live your sexuality openly, we still have prejudices, defects and fears among each other. We still need to advance on this issue as a society and the fact that a brand dares to be part of these conversations makes us awaken debates that today are very necessary. Brands must speak and be part of the uncomfortable, but necessary conversations,' commented Daniel Bermudez, founder / Creative VP; and Alejandro Gómez, DGC of Fantástica." [Video uploaded by Totalmedios Noticias, 20 October 2020]

 

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43

Morris Garages' "The Selfless Car" ad created by Cheil, India. [Video uploaded by Morris Garages India, 5 October 2020]

 

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44

Create Not Hate's ad for their The Racist Dinosaur, Racism is Ridiculous integrated public interest campaign. The ad was created by Red Brick Road with Create Not Hate, USA. Idea creators/co-directors, Jet Harris & Le’vaughn Smith (Merton Council Youth Program). Creative directors, Trevor Robinson OBE (Create Not Hate & Quiet Storm) and Matt Davis (Red Brick Road). [Video uploaded by Create Not Hate, 19 October 2020]

 

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45

Colgate Malaysia's "#SmileStrongBersama" ad created by Ogilvy Malaysia. [Video uploaded by Colgate Malaysia & Singapore, 27 October 2020]

 

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46

Estée Lauder Argentina's "15 Seconds" public interest digital ad created by Wunderman Thompson Argentina

 

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47

Gone2shit.org's "Gone2Shit Toilet Paper" ad created by MullenLowe U.S. [Uploaded by Gone2Shit, 20 October 2020]

 

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48









The nine videos of vote.org's Abe and Trump Being Frank public interest campaign realized by the O Positive production company. [Uploaded by Abe and Trump Being Frank, 13-16 October 2020]

 

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49

Theraflu's "Faces" ad created by Saatchi & Saatchi, UK

 

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50

Pilsner Urquell's "Auction Bottle 2020" video ad, created with WeAre of Czechia, featuring the making of the new "auction bottle for Centrum Paraple" by Moser Glassworks. The press release by Pilsner Urquell explains: "The charity project Auction Bottles for Centrum Paraple has been organized by Pilsner Urquell since 2012. Every year, profits from the auction go to Centrum Paraple, which can enhance and extend services for people with spinal cord injuries thanks to Pilsner Urquell Auction Bottles. So far, auctions of Auction Bottles have generated more than 11 million CZK. / This year, too, a short film was created capturing the production of a unique bottle. The spot was directed by Matyáš Fára in production company WeAre productions. It was shot on 16mm film material in the Karlovy Vary Moser glassworks. The music for the spot was composed by the Slovak composer Oliver Fillner with participation of violinist Petr Vojtík from the Slovak National Theater." [Video uploaded by Pilsner Urquell, 20 October 2020]

 

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51

Oreo's "Proud Parent" video ad created by 360i, USA. [Video uploaded by OREO Cookie, 9 October 2020]

 

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52

Friends of Cancer Patients' "The emoji that wants to save your life" digital ad created by FCB United Arab Emirates

 

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53

Barbie's self-created "Barbie and Nikki Discuss Racism" vlog cum digital ad. [Video uploaded by Barbie, 7 October 2020]

 

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54



Walk Free's "Behind the Door," "Get Ready," and "Unbox" ads created by Leo Burnett Australia. [Videos uploaded by Walk Free, 16 October 2020]

 

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55

14 Hands Winery's "Moon Howl" ad created by Team One, USA. [Video uploaded by 14 Hands Winery, 24 October 2020]

 

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56

Black&Blaze's "Vote for enjoyable silence" ad created by Inhalt und Form, Switzerland. [Video uploaded by Inhalt und Form Werbeagentur LSA, 16 October 2020]

 

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57



The three episodes of LG's Wear Love More content marketing campaign created with HS Ad, United Arab Emirates. [Videos uploaded by LG Gulf, 5, 20 and 22 October 2020]

 

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58

The Climate Reality Project Brasil's "The Refugee Tree" ad created by Africa, Brazil. [Video uploaded by Climate Reality Brasil, 11 October 2020]

 

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59

Hanson Dodge of Milwaukee's documentation of the Shepard Fairey and Obey Giant project Voting Rights Are Human Rights. Shepard Fairey and Obey Giant's press release described the project thus: "Shepard Fairey is an artist renowned for his famous 'Hope' image of Barack Obama as well as the artwork on the current cover of Time magazine. Mr. Fairey has been equally active in Milwaukee, WI, where this month, along with local artists and the support of Wallpapered City, he painted a large voting rights mural on the Colby Abbot Building, located on Milwaukee St. The mural reads, 'Voting Rights are Human Rights' and spans 7,400 square feet of wall space. Hanson Dodge, a Milwaukee-based independent advertising agency with deep ties to the community, documented the making of this mural. The project promotes unity, equity and creativity in Milwaukee. Fairey and his Obey Giant team worked with four Wisconsin artists -- Tyanna Buie, Niki Johnson, Tom Jones and Claudio Martinez -- along with Dyani White Hawk of Minnesota. In addition to Wallpapered City, local support was provided by Patti Keating-Kahn, Black Box Fund MKE, The Pfister and the Milwaukee Bucks. The mural is believed to be such a powerful expression that VISIT Milwaukee, which markets the Greater Milwaukee area, has added the 'Voting Rights' mural to its list of many reasons to 'Visit Milwaukee'

 

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