HOME | DOING AWAY WITH THE "ISSUE" | THE SERIES/VOLUMES INDEX | EXHIBITIONS | ABOUT US | CONTACT US
Posted October 30, 2020
Updated November 1, 2020
AD PICKS OF THE MONTH
October 2020 Print, Ambient and Digital Media Ads of the Month
Three print ads from Panasonic Lumix S5's Mighty spec integrated marketing campaign created by Preoccupied, Australia
Four from WWF's Take action print ad series created by Humano, Bolivia
Five from UNESCO's The true price of art print ad series created by DDB France. The agency's press release states: "The 5 ads borrow the codes from the world of art and design to better reveal the dark truth hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a people's memory... Each ad tells the true story of an antique stolen from a region of the world."
Three outdoor ads for Sojourner Family Peace Center's Until She Can integrated public interest campaign created by Serve Marketing, USA
Three print ad and three digital ad implementations of the National Health Service of England's Just integrated public interest campaign created by M&C Saatchi. The M&C Saatchi press release wrote the rationale for the campaign thus: "NHS England, NHS Improvement and Public Health England are launching a campaign to encourage people who have spotted initial signs of cancer to visit their GP. / Covid-19 has dramatically changed the way that people access NHS services. A new survey conducted for NHS England has found that almost half (48%) of the public would delay or not seek medical advice. A fifth (22%) said this was because they did not want to burden the NHS. A similar proportion said that fear of getting coronavirus or passing it onto others was a major reason for not getting help. / M&C Saatchi research showed that not going to the GP for fears of safety, or worries about overwhelming the NHS, has further reinforced the usual ‘excuses’ people tell themselves when they are reluctant to seek medical attention: 'I’ll just see how it goes.'; 'I’ll just leave it a week.' / This insight gave rise to the 'Just' campaign, which aims to break down the barriers in the way of people getting important diagnoses. / In a TV spot and associated print, digital and social activity, a series of 'Just' excuses are manifested as tattoos on the body on locations relevant to each symptom. This conceit answers the age-old health advertising problem of making the invisible, visible. The visual device doesn’t just bring to life the physical site of the symptom, but also the mental block that’s getting in the way of having it checked out. / The NHS has introduced a range of measures to ensure the safety of patients, including Covid-secure wards, Covid-protected cancer surgical hubs, and phone and digital consultations. This campaign will reassure the public and address the barriers that are deterring patients accessing the NHS across priority conditions."
While many if not all Chilean brands avoided taking sides in the 2019–20 Chilean protests that was halted only by the COVID-19 pandemic in May, sports service brand Training Professional came out with its Play for your dreams print ad series in late September at the onset of the post-lockdown hard campaigns for (as well as against) a new constitution that was decided by that plebiscite last October 25. The print ads were created by Wunderman Thompson Chile
An outdoor poster from Campari's resumed Campari-posters project in collaboration with a new roster of artists. The participating artists of the renewed project "follow in the footsteps of some of the world's greatest artists of the past century," says Campari's press release, in creating "contemporary artistic posters, inspired by Campari. Campari, the famous Italian aperitif, has always been intimately associated with art. For over a century now, some of the world’s renowned artists have created artwork for the brand. With the Campari Creates campaign, they take this tradition to a higher level. Together with FamousGrey (of Belgium), Campari collaborated with 5 Belgian artists,..." one of whom was Joelle Dubois, who designed the poster above
Three from Bolivar's Blacker Blacks print ad series created by VLMY&R Peru. The agency's press release explains: "Bolivar Colors and Black is a detergent that brings back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had before: by showing no clothes at all, except their shadows."
Seven implementations for VoteEarlyDay.org's sick OF IT day outdoor ad series created by the digital agency Huge, USA. The press release from Huge states: "Huge, a global experience agency, partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled 'sick OF IT day'. The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network. / The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a 'sick OF IT day', a twist on the common term to raise an important point in order to vote early. The creative features bold headlines and distressed imagery, with cues to the issues that are top of mind in this election, including climate change, equality and the economy."
Iaso Breast Cancer Center's "Fingerprints" print ad created by Ogilvy Greece. According to Ogilvy's press release, the ad meant to present "A strong visual for Breast Cancer Awareness Month urging women to never skip self-examination and visit IASO's Gynaecology Clinic for regular mammograms, as early detection of breast cancer makes it treatable by 97%."
Print, outdoor and retail marketing visual materials for Angus Chiang's Project UNI-FORM. The project, made by Ogilvy Taiwan for Vogue Fashion Week Taipei, is actually "a gender-neutral school clothing line for boys, girls, and everyone in-between." According to Angus Chiang and Ogilvy Taiwan's press release, "In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this brave initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan (an intercultural media group that values diversity) to create a new uniform collection for the school that is entirely gender-neutral. . . . (Chiang) designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life."
Wellputt's self-created "Every Golfer's Nightmare" print ad for the Halloween season
Two implementations of the three designs for BeeLoved's BeeLoved Art project, with the honey jars created with partner Pasieki Rodziny Sadowskich. BeeLoved of Poland wrote in its press release: "Can Art save the world? No. But we can help those who save it every day – the bees. / In collaboration with three talented illustrators (from Hop-Hop Illustrations Warsaw), we created the art collection devoted to bee extinction and (to running) the crowdfunding project (at wspieram.to/beelovedart). We're going to donate 10% (of the proceeds) to the Foundation Academy of Beekeeping and Sustainability. (Get) these lovely jars and posters (to support) our project."
Three from BVC's Nature is reporting the damage is real print ad series created by Wunderman Thompson Colombia
XiaoMi's Smart Home Alarm print ad series created by Do Agency, Ecuador
Four ads from Sanex's The Power of Skin integrated marketing campaign created by BBDO Spain
Two from Greenpeace's Bombs print ad series created by Nitch, USA
Loto's I Quite outdoor ad series created by WPP plc Chile
An ad from AXA's Happy Halloween print campaign created by Leo Burnett Egypt
Two from Azulado Foundation's Reflections public interest print campaign created by Do Agency, Ecuador
Three print ads from Brizo's Counter/Balance integrated campaign featuring a collection "centered around balance," says ad agency Young & Laramore USA. The collection emphasizes "the equilibrium" of a style merging Scandinavian influences with Japanese ones, including the wabi-sabi aesthetic "showing a balanced mindset by embracing the beauty of natural imperfections." "In order to honor the design heritage from both countries," continues the press release, "the campaign pays homage to Japanese kintsugi ('golden joinery') in one vignette, (the) shishi-odoshi fountain in another, and warm Scandinavian textures throughout."
Five from Tic Tac's Fresh Movies digital ad series created by Socialsharks, Czechia
Two from Wolt's Home Fashion print ad series made by Bechtle & Milzarajs, Lithuania. According to the agency, "Wolt, the leader in food delivery in the Baltic States, wanted to make a campaign that shows the positive side of staying at home. To achieve that, they decided to remind people that home is where you feel the most comfortable, and challenged them to feel proud instead of ashamed of their 'home fashion'."
Six Gucci self-made photos for the brand's print, outdoor and retail marketing within its The Ritual integrated campaign released during this month's renewed lockdowns in Europe. Gucci in Italy says the clothes "were delivered to the models' homes, and they had freedom (to do) what they wanted to do (with them)."
Print and outdoor ad implementations of Burger King Colombia's Crowns and tiaras at Burger King Colombia integrated public interest campaign created by Fantástica of Colombia for October 11, the International Coming Out Day. The headline for the first poster translates to "Now we not only have crowns, we also have tiaras." The next six print ads or posters carry the headline that translates to "Queers, here there are not only kings."
Three ads from Fundación HONRA's #WomanPandemic print campaign created by Espinaca, Chile
The digital ad for SP PRO's Traditional makeup campaign created with MullenLowe Colombia. The agency's and SP PRO's press release explains that the "Wayúu people are the most representative ethnic group in Colombia, but, like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely-used tool for influencers, Instagram Live, to highlight and make visible one of its most representative cultural emblems, the makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history."
Stick.se is the Nordic region's leading store online for products against home and garden pests. This is how the store's "Fly" print ad released this October appeared on a US newspaper page. The ad was created by Around You, Sweden
Ogilvy Hong Kong's and Pizza Hut's "Foosball Pizza Box" idea. The above are photos featured in Pizza Hut's direct marketing campaign regarding the box. Pizza Hut wrote in its press release: "With the new football season in Europe underway, Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolating at home, to get into the football spirit whilst tucking into great-tasting pizza. / The latest creative pairing between Ogilvy and Pizza Hut brings the 'Foosball Pizza Box' – specially designed with a fully playable foosball table integrated into the lid – right into the homes of diners. A perfect way to add an extra 'slice' of football fun whilst watching the football match at home with friends."
Two from alma's and Change the Ref's Absurd Reality print ad series. A press release from alma states: "Firearm-related deaths are the third leading cause of death overall in the U.S. for children under the age of 18. Minors are both victims and perpetrators — sometimes simultaneously. Since 2015, there have been more than 1,500 shootings by children, yet some states have stricter regulations on lottery and alcohol purchases than with the sale of firearms. / To better illustrate this, alma created 'Absurd Reality', a creative campaign in partnership with Change the Ref, a non-profit that raises awareness about gun violence and was founded by the parents of one of the Parkland shooting victims. / The campaign features images of real establishments across the United States where people can purchase alcohol, lotto, and guns – all in one place. To amplify the campaign even further, alma also developed radio spots that recreate a dialogue between a salesclerk and a customer in these same stores."
(c) copyright 2020 diskurso.com